This project was led by the original brand identity of "Fourleaf Clothing", an alternative apparel store in Worcester, England. The store were wanting to undergo an overhaul of their brand image to closer incorporate the recent addition of a tattoo and body piercing studio, whilst still retaining the identity built up over years as Worcester's only alternative outlet. 
Emphasis was placed on the family nature of the business (owned by a father, managed by his son and his son's girlfriend), with a move away from the bright pink/purple that was originally used to a darker, vintage-inspired scheme.
The client ultimately chose a different direction, and has since rebranded again to an arcade bar with a separate tattoo and piercing studio upstairs.
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